Senior Manager Global Paid Media Effectiveness

Word Senior Manager Global Paid Media Effectiveness bij ING

Our Global Brand, Marketing & Communications team are looking for an experienced and highly capable Senior Manager Global Paid Media Effectiveness to join the team in a newly created role. As a Senior Manager Global Paid Media Effectiveness, you will play a pivotal role in shaping this capability growth in close collaboration with our local markets.

This is a role without direct reports but with a lot of project management with multiple project members and stakeholders. It combines operational hands on analytics work with cross market organizational work and strategic media investment decision making.

Wat ga je doen?

• Lead ING’s global media measurement framework across marketing mix modelling, attribution and incrementality testing.
• Drive the new global marketing mix modelling program across ING’s nine retail markets.
• Define and implement ING’s global approach to attribution modelling and incrementality testing.
• Establish global KPIs, benchmarks, taxonomy standards, dashboards and campaign reporting across markets.
• Create or improve methodology to define marketing budget per market with a focus on effectiveness and efficiency.
• Act as the project manager on media effectiveness topics and partner with local teams and external partners.

Wat breng je mee?

• 10+ years of professional experience in media effectiveness, media analytics, or media performance measurement.
• Strong experience with marketing mix modelling, attribution modelling, and incrementality testing.
• Experience connecting paid media performance to business and commercial outcomes.
• Bachelor’s or Master’s degree in marketing, business, economics, econometrics, analytics, statistics or another relevant field.
• Excellent level of English, spoken and written.

Wat wij bieden

• Een uitdagende rol in een internationaal team met hybride werkmogelijkheden.
• Uitstekende secundaire arbeidsvoorwaarden waaronder een 13e maand en pensioenregeling.
• Ruimte voor persoonlijke groei en ontwikkeling.

Solliciteer nu via de knop om jouw carrière naar een hoger niveau te tillen!

Belangrijkste verantwoordelijkheden

• Lead ING’s global media measurement framework across marketing mix modelling, attribution and incrementality testing

• Drive the new global marketing mix modelling program across ING’s nine retail markets

• Establish global KPIs, benchmarks, taxonomy standards, dashboards and campaign reporting across markets

• Create or improve methodology to define marketing budget per market

• Act as the project manager on media effectiveness topics

Vereisten

• 10+ years of professional experience in media effectiveness/ media analytics/ media performance measurement

• Strong experience with marketing mix modelling, attribution modelling and incrementality testing

• Bachelor’s or Master’s degree in marketing, business, economics, econometrics, analytics, statistics or another relevant field

• Excellent level of English, spoken and written

Secundaire arbeidsvoorwaarden

• Extra beloning (bijv. 13e maand, vaste eindejaarsuitkering)
• Pensioen
• Reiskostenvergoeding